The Satta King is a bowling shirt that’s made from 100% cotton canvas. The name comes from the town of Satta, situated on the Gulf coast of western Malaysia. It’s a well-known local brand there and has a history that goes back over half a century. Recently it has gained a bit of repute online thanks to the extreme comfort and fashion that it provides.
It was created by the legendary pinup girl mistress Yulie Remy from Malaysia back in 1964. She made a clothing range based on the Japanese kimono style skirts worn by Asian models. Yulie’s husband took control of the company and has remained in charge ever since, despite many challenges from outside forces. Recently the brand has seen a surge in popularity in the UK thanks to its alluring track record and its sizzling new Super Fast version.
The new X version from Taj is a super fast, ultra stylish and cool garment that wears exceptionally well and can be bought from just about anywhere these days. A few decades ago this type of tax would only have been available from faridabad shops in Pakistan and India. Now however it’s available from almost any shop in the UK. So how did the new X versions become so popular? The answer lies in the company’s two main roots, the faridabad model and the new version with a slightly refreshed look and feel thanks to its global reach.
The brand’s roots began in faridabad, Pakistan. The fashion for the type of shirt, trousers and shoes was very particular and traditional. The styles were always very feminine, chic and comfortable. The sattaking was a key accessory as it allowed women to wear long, full sleeves shirts and khakis without the fear of getting them stuck up their butts.
However, when the X series was launched it included elements of both styles. The satta was a much more comfortable style of garment and as such the X was embraced by men. The choice of trousers was wider than before, and this included both classic loose styles and the more contemporary cargo pants, with the former being made from a combination of cotton and polyester. The new ghaziabad styles were a further departure from the traditional design. The biggest change however was in the colour palette, which included black, white and a combination of brown and blue.
The introduction of the new colours meant that the brand could expand its range considerably and still offer something for everyone. The biggest challenge however was to convince British women to buy these clothes, as they were traditionally thought of as the preserve of women who had moved abroad and/or lost their clothing through the passage of time. Despite this hurdle, the sat taking up and xx combination is proving a big hit with UK women. Given the recent credit boom, there are plenty of reasons to think that this style of clothing will enjoy huge success for a very long time to come.